Unitex Unveil Designer Rug Collaboration

28 August 2025

Unitex Rugs Unveil Collaboration with The Block Winners Steph & Gian

To celebrate the collaboration between The Block 2023 winners Steph & Gian of Japandi Estate and our client Unitex Rugs, Brand etc. produced an exclusive launch event at the Unitex Alexandria showroom. The event marked a milestone moment for the 30-year-old family business as it unveiled its debut designer-run collection with Steph & Gian, known for their unique design style that fuses the minimalism and functionality of Japanese interiors with the warmth and natural textures of Scandinavian design.

Welcoming up to 60 guests including retailers, media, and KOLs, the launch transformed the showroom into a series of Japandi-inspired interior vignettes, showcasing the collection in styled settings that highlighted texture, form, and timeless design. Guests were given the opportunity to experience the rugs in situ, with Steph & Gian sharing the inspiration and collaborative journey behind the collection.

This event not only amplified the prestige of Unitex Rugs but also positioned the brand at the intersection of design and lifestyle, reinforcing its evolution while celebrating its enduring family-owned legacy.