Kindle Colorsoft Australian Launch

14 - 16 September 2025

Amazon Unveil Kindle Colorsoft, Kindle’s First Colour Screen Device 

Brand etc. produced the Australian launch of Kindle Colorsoft at The Sunday’s Boutique Hotel, Hamilton Island. The exclusive, immersive colour experience was designed to showcase Kindle Colorsoft as the ultimate lifestyle and travel companion, while creating meaningful storytelling opportunities for both media and key opinion leaders (KOLs).

Over two days, guests including Sjana Earp, Fabio Tischler, Christina Macpherson, Courtney Adamo and Jessica Nguyen experienced a series of curated activities highlighting Kindle Colorsoft’s new colour display and lifestyle versatility. The program reinforced Kindle’s relevance across leisure, family, and wellness contexts, successfully driving momentum ahead peak retail trading period. 

This activation delivered powerful brand storytelling through both earned media coverage and KOL content, positioning Kindle Colorsoft as an aspirational yet accessible lifestyle device and reaffirming brand etc.’s expertise in creating immersive launch experiences that connect creativity, storytelling, and commerce.

The Kindle Colorsoft Australian launch generated exceptional engagement and results. Across 13 guests, the event drove 137 pieces of content within 72 hours, highlighting genuine excitement and storytelling around the device. Combined, these creators reached a total audience of 18,046,460 followers, delivering an impressive 564,215 in reach and 648,550 total impressions.