Amazon Beauty Advent Calendar 2026

2 October 2025

Amazon Beauty Advent Calendar 2025 Reveal Event 

On behalf of Amazon Australia, Brand etc. hosted the Amazon Beauty Advent Calendar 2025 Reveal Event at Sydney’s premier beach club destination, The Neilsen in Vaucluse. The experience was designed to hero the return of the highly anticipated beauty advent calendar, creating early excitement and awareness ahead of the pre-sale launch on Friday 3rd October.

The event was executed in two parts: an intimate media breakfast attended by 11 beauty editors and a sunset cocktail party hosting 43 key opinion leaders (KOLs). Both experiences were designed to immerse guests in the world of Amazon Beauty while encouraging organic social and editorial storytelling to drive pre-sale momentum.

In total, 54 guests attended the event. Within 24 hours, 81% of KOLs had shared tagged content across Instagram and TikTok, resulting in 125+ pieces of content created via Instagram Stories / Instagram Feed with a collective following of 8.02M+, an estimated reach of 237K+ an total impressions exceeding 393K+.

The event successfully delivered on its objectives: building anticipation, driving awareness, and leveraging social amplification to position the Amazon Beauty Advent Calendar as the must-have holiday beauty moment of 2025.

Notable guests included Dom Skii, Nariman Dein, Cassie Leong, Liv Rahme, Aya, Yasmine Minovski, Georgia Murray, Polly Sellman & Peyton Smith.