Amazon K Beauty Finds- What’s New & What’s Next?

March 2026

In March 2026 we had the pleasure of producing and hosting Amazon's K-Beauty Finds event (our 2nd dedicated K- Beauty event for Amazon) in Sydney.

K-beauty is no longer a niche trend; it’s a global force reshaping the skincare industry. The category is now valued at over USD $11 billion globally and continuing to grow rapidly, driven by innovation, ingredient transparency and a fundamentally different approach to skin health.

What’s particularly exciting is the momentum we’re seeing here in Australia. Our market has become one of the fastest-growing and highest per-capita consumers of K-beauty globally, with demand surging as local audiences embrace these advanced formulations and routines.

In total, 70 guests attended the event, 10 media and 60 KOL's. Within 24 hours, 98% of KOLs had shared tagged content across Instagram and TikTok, resulting in: 440+ pieces of content created via Instagram Stories / Instagram Feed, a collective following of 16,486,908+, an estimated reach of 3,296,879+, total impressions exceeding 661,274+, over 11,096+ in feed likes and 72,000 + video views.

A huge thank you to everyone who joined us, and to the teams bringing this innovation to life in Australia. This marks just the beginning of K-beauty’s next phase of growth.

With thanks to some of our brand partners MEDIHEAL, Dr.Reju-All (NeoSimplix), Torriden, COSRX, d'Alba, 셀리맥스(celimax), haruharu wonder 디에프에스컴퍼니, SKIN1004, Arencia.Inc, Biodance (뷰티셀렉션) and wonderful guests Adelle Petropoulos, Alex Davidson, Jacqui Alexander,Ellen Malone, Kristine Achayo, Pauline Sanchez, Unice Wani, Molly J Cook, Charisse Hain, Hannah Collingwood English.